The SEO Guide Conclusion

I hope that this guide has shown you budding or even veteran webmasters learn the importance of Search Engine Optimization (SEO). Search engines are going to be your primary source of visitors and you can make friends with the search engine, make an enemy of the search engine or just simply ignore the search engine and hope for the best.

I think you can see the obvious choice...

SEO takes time, planning and patience in order to successfully obtain decent rankings but it is not as difficult as you might have been lead to believe, hopefully you learned that reading this guide.

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As a reminder, here is a quick SEO rundown, that if followed is all but guaranteed to provide great results

A solid SEO foundation for websites:

1)     Plenty of good separate pages of content. The more content you have, the better your chances of receiving loads of visitors.

2)     Site Map that links to all pages. This will help not only your human visitors, but the search engine spiders find their way around your site faster.

3)     A site map that is friendly to people as well as bots. It doesn’t have to be fancy, a simple list is more than enough

4)     Optimized Page Title + H1 text can go a long towards getting you to the top of the list

5)     The more lean the page’s weight, the more Google likes it. Use CSS instead of font tags and stick your JavaScript into external files. Smaller pages equal faster page loads and search engine spiders like to go fast.

6)     The anchor text in links pointing to your site is important. Remember this when making link requests and have an appropriate title for your link handy to provide.

7)     The Google tool bar is an important tool, it will let you know your page rank which measures how well your page is doing.

8)     Page rank is important, but like all other aspects there is no 'magic bullet' where one thing will rocket you to the top. Using moderate amounts of SEO technique on all your pages is better than trying to vault one page to the top.

9)     Page Rank should be a SECONDARY consideration when requesting links or allowing links. Your primary concern should be the type of site that is linking to you.

10) Backlinks with a PR4 and above will show in Google’s Backlinks on toolbar or 'link:www.domain.com' but links from lower PR sites still count, so the more the merrier!

11) Use AllTheWeb.com to check back links to see all links regardless of PR.

12) Remember and use these useful queries "link:www.domain.com", "allinurl:www.domain.com" and "allinanchor:word or phrase". They will help you determine which sites are linking to you and what you have in the search engine.

13) A bigger site with more pages that has proper site map MAY benefit from the internal linking, hence the bigger is better theory. More unique pages, more possibilities to optimize for individual phrases. Each page should be looked at as an opportunity.

14) Buying a text link or any sort of link just for PR is bad and Google is giving those domains PR0's which defeats the purpose...